Media Institutions
It is my responsibility to make sure that my adverts don't breach any of the rules set by the advertising standards authority, so I have read the rules and regulations set by the advertising standards authority so I know what is acceptable and unacceptable for my adverts. The adverts will be advertised in magazines that will be read by the intended target audience, this will then generate income for the magazines.
Media Representation
It is my responsibility that the product and intended target audience are represented positively and not negatively, my focus is on horror fans so it needs to be appropriate and intended for them. My target audience is a young audience (16-25), so I will need to present them in certain ways correctly.
Media Audience & Media Language
It is my responsibility to make sure that my adverts appeal to my intended target audience (16-25), to achieve this I need to construct my adverts correctly and carefully consider my layout, images, colour scheme, fonts and taglines.
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