Timed Essay Question 5

Timed Essay Question 5

Explain how different newspaper audiences might interpret the same content in different ways. Refer to the front covers below to support your answer.

All newspapers will have a target audience so they all target audiences will have a preferred reading of the text however, some might interpret the same content in different ways for example, the front cover the of The Daily Mail. The Daily Mail is a right wing newspaper so there target audience will also be right wing themselves and will also have a preferred reading of the text of The Daily Mail’s content but, some of The Daily Mail’s audience will also be left wing so they will interpret the same content that the right wing audience interpret but in a different way. The Daily Mail’s front cover shows three links to media theories, these are narrative structure, binary opposition and preferred reading of the text. The narrative structure is Britain against the European Union (Us against Them), binary opposition is also shown as The Daily Mail presents Britain as good and the European Union as bad. The target audience (right wing) will have a preferred reading on this text as they would have voted to leave the EU, meaning that they will agree with this text however, the secondary audience (left wing) will disagree with this text as they would of voted as to stay in the EU and they also won’t see Theresa May as a hero like the right wing audience do. The reason why content in interpreted in different ways is because newspapers present the same content in different ways, so going back to the front cover of The Daily Mail, the right wing audience will see Theresa May in a positive way and the European Union in a negative way but, left wing audience will see it as the European Union in a positive way and Theresa May in a negative way. However, some content will be interpreted the same way for example the front cover of The Mirror. The Mirror is a left wing newspaper so their target audience also being left wing and having a preferred reading of the text and will also still have a secondary audience like other newspapers and the secondary audience for this left wing newspaper will be right wing however the front cover of The Mirror is much more bigger than right and left wing politics as it is a global threat meaning it will be a threat to both right and left wing politics meaning they will all have a preferred reading of this text.